Introductions
Meet Justin.
Social Behavior Change, Marketing and Design Maven
Working to make the world a better place by combining the science of marketing and behavior change with the art of media, with my audience at the heart of the process.
Specializing in the development and management of integrated media campaigns and using design thinking to find solutions that work.
About
I get difficult things done in challenging environments and achieve great results.
With more than 20 years of experience in the developing world, I know the unexpected is a part of normal working conditions, and not an excuse for why a job didn’t get done. Whether it’s because there was no power, the road was flooded or never even existed, or riots, the work must continue.
When the unexpected occurs, it must be managed. That’s when I take a deep breath, find the humor, and charge ahead.
These experiences have taught me to anticipate problems that can be prevented before they occur. Did you think about whether the gas stations might call a nationwide strike today? I did, and I already have a plan.
resume
Experience & Education
Social Behavior Change & Innovations Advisor
Johns Hopkins Center for Communication Programs • Nigeria
Senior Advisor, Marketing & Technical Services
Population Services International • Liberia
Behavior Change Communications Advisor
Society for Family Health • Nigeria
Technical Advisor
Population Services International • India
Behavior Change Communications Advisor
Population Services International • Vietnam
Various Positions
Population Services International • India
Communications Associate
Population Services International • US
Bachelor of Arts, International Studies
George Mason University • US
Portfolio
Featured Campaigns
"Check Am O!"
Tuberculosis Campaign
![Screen grab from Check Am O! campaign](https://jdenormandie.com/wp-content/uploads/2025/03/CAO-Market.png")
Objective: Increase testing for tuberculosis (TB) among people with symptoms.
Insights: People with TB often complain their sickness prevents them from living their life and doing the things they love. They often avoid going to the hospital due to perceived costs, however TB testing and treatment is free at government health facilities. TB is highly stigmatized and people are often afraid to consider that's what they have.
Campaign Concept: Vibrant colors and upbeat music set the tone for an animated campaign that portrays people with TB trying to live their life in a variety of settings. Family, friends and community encourage them to get tested for TB with a catchy, memorable Nigerian Pidgin phrase, "Check Am O! Make you dey sure!" (Get tested to be sure).
Results: The "Check Am O!" integrated media campaign to promote tuberculosis testing contributed to a 106% increase in case-finding across Nigeria, according to data from Nigeria's National Tuberculosis and Leprosy Control Program.
Click here to read more and watch the "Check Am O!" campaign.
"Albishirin Ku!"
Radio Program for Family Health
Objective: Increase the practice of priority gateway behaviors that lead to better health outcomes for pregnant women, mothers and children.
Insights: In northern Nigeria, most decisions taken in the household are heavily influenced by one's spouse, parents and in-laws, and traditional and religious leaders - dynamics that are described in the Socioecological Model (SEM). Modern health practices must be aligned with traditional and religious beliefs if they are to be accepted and adopted. Spousal communication must be improved to increase joint decision making between married couples.
Campaign Concept: "Albishirin Ku!" (a Hausa expression meaning good tidings) is a radio program where a story unfolds through daily five-minute segments, with the narrative lens changing with each new day's segment, such as young couples, mothers-in-law, a religious leader, or a healthcare worker. The alternating lens allows important issues to be addressed from the perspective of different influencers, while engaging plot lines continue through out the week and season. The five-minute segment approach enabled the show to be aired multiple times a day, ensuring exposure whenever someone was able to tune in.
Results: “Albishirin Ku!” radio program was associated with a 69% increase in family planning, 59% increase in four or more antennal care visits among pregnant women, 39% increase in facility-based deliveries, 53% increase in exclusive breastfeeding, and improvements in several other priority behaviors, according to Behavior Sentinel Surveillance Data collected by Breakthrough RESEARCH in December 2022.
Click here to read more about the "Albishirin Ku!" radio program.
"Mama Put"
Fever Case Management Campaign
Objective: Increase prompt care and correct treatment for fevers.
Insights: Because fevers are common in Nigeria, people often underestimate their potential severity, especially for young children. People often delay seeking care or automatically treat fevers with malaria medicine without first getting diagnosed by a doctor. Delayed care can lead to serious complications, and malaria medicine is only effective against malaria - not getting a proper diagnosis means another potentially serious illness is not caught and treated on time. Furthermore, people often stop taking malaria medicine when their symptoms subside instead of completing the treatment, which can lead to malaria returning in a more severe form.
Creative Concept: People are portrayed neglecting or improperly treating fevers, which is contrasted against their common sense approaches to other aspects of their life by a small restaurant owner (known as a Mama Put in Nigerian Pidgin) who uses humor to get her point across.
Results: The “Mama Put” integrated media campaign was associated with an 82% increase in testing fevers for malaria before starting treatment, and a 33% increase in correct treatment for malaria, according to Behavior Sentinel Surveillance Data collected by Breakthrough RESEARCH in December 2022.
Click here to read more and watch the "Mama Put" campaign.
"Follow Who Know Road"
COVID-19 Vaccine Campaign
Objective: Increase vaccination against COVID-19.
Insights: Segmentation research conducted by Johnson & Johnson was used to target specific audience profiles of people who were more open to get the COVID-19 vaccine. The WHO/SAGE Model of Vaccine Hesitancy was used to guide additional research which showed people were more likely to get vaccinated if they believed it would protect their friends and family members from infection, and if they believed their their friends and family members had also been vaccinated. Health care providers were cited as the most trusted source for health-related information.
Creative Concept: A nine-spot redemption story of an influential community leader who rejects COVID-19 vaccination, falls sick and recovers, and becomes an advocate for vaccination and testing to protect family, friends, and community. A well known Nigerian medical doctor and social media influencer played the role of a doctor in campaign, providing correct information and dispelling myths about the COVID-19 vaccine.
Results: The “Follow Who Know Road” integrated media campaign was associated with an 89% increase in COVID-19 vaccination, according to a longitudinal study conducted by Kantar between August 2022 and July 2023.
Click here to read more and watch the "Follow Who Know Road" campaign.
contact
Let's do good work together!
justin.denormandie@gmail.com
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my skills
My Advantages
70%
Laravel/PHP
pricing
My Pricing
basic
Have design ready to build?
or small budget
$49 / hours
- Need your wireframe
- Design with Figma, Framer
- Implement with Webflow, React, WordPress, Laravel/PHP
- Remote/Online
- Work in business days, no weekend.
- Support 6 months
premium
Not have any design?
Leave its for me
$99 / hours
- Don't need wireframe or anything
- Design with Figma, Framer from scratch
- Implement with Webflow, React, WordPress, Laravel/PHP
- Remote/Online
- Work with both weekend
- Support 12 months
- Your project alway be priority
- Customer care gifts
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